2012 AICP Art & Technique of the American Commercial Awards Honor The Partnership at Drugfree.org

~”Family Stories” Video Selected as Only Award in Public Service Category~

New York, NY, June 18, 2012 – the Partnership for Drug-Free Kids, a national nonprofit helping parents solve the problem of teen drug and alcohol abuse, was honored at the Association of Independent Commercial Producers (AICP) Awards. The organization won in the Public Service category for its “Family Stories” short documentary. Awards were presented Tuesday, June 12, 2012 at the Museum of Modern Art in New York City.

“Family Stories,” a collaborative effort between the Partnership for Drug-Free Kids, Moo Studios, Consulate Film Editing and director Pamela Hanson, highlights true stories of people who have faced addiction. Mothers, fathers, sisters, brothers, sons and daughters all speak candidly about their own, or a loved one’s, struggle with this disease. Each story is unique, but all reflect the common need for better information, support and places to turn for help.

The documentary was the only video to receive an award from the AICP judges among 10 finalists on the short list in the Public Service Category.

“Every year, our industry utilizes its talent and skills to further so many worthy causes,” said Matt Miller, President and CEO of AICP. “In putting together the AICP Show – truly the most representative compendium of the year’s best marketing communications – it needs to honor this important aspect of the industry in the right way. The Curators of this year’s Show voted unanimously to award ‘Family Stories’ because it stood head and shoulders above the rest in message and execution. It is the perfect example of the public service announcement for this year’s archive.”

The Art & Technique of the American Commercial Awards has a bifurcated judging system, which begins with a series of judging panels featuring over 300 experts from across the country, assessing work across 23 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category. A separate panel of leading-edge creative practitioners selects the Next Awards winners.

“It is an honor that ‘Family Stories’ was selected for such a respected, carefully judged award,” said Steve Pasierb, President and CEO of the Partnership for Drug-Free Kids. “The AICP recognition of our work in support of addiction intervention, treatment and recovery highlights The Partnership’s longstanding dedication to creating compelling messaging aimed at changing the landscape and conversation around substance abuse.”

“Unfortunately, the stigma and shame that so often surround drug and alcohol addiction prevents many from getting the help they need,” said Caryn Pace, Deputy Director of Creative Development at the Partnership for Drug-Free Kids. “‘Family Stories’ encourages individuals to tell their stories and help shed light on a problem that is so often kept in the dark. We are humbled to receive such prestigious recognition for a video that is changing the way we think about this disease.”

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16 Responses

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    April 30, 2013 at 7:50 AM

    Thank you so much for sharing your heart-felt story. I am so sorry to hear of your losses and I can’t imagine how someone could stay clean and sober after what you’ve been through. I wanted to tell you that I am so proud for you and your story encourages me.
    God bless you in your journey. Jen

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    Kyle day

    January 10, 2013 at 9:18 PM

    I am a 22 year old male and have been battling addition for 9 years. It started with weed then pills then alcohol. I always thought it was something I could handle, I thought I was doing it for fun. Well, as the years went on I began stealing, lying, cheating, selling drugs for drugs.physically i I started putting my life in danger, mentally I was sick, very paranoid yo the point where it was almost debilitating, I dropped out of school , lost weight and lost many friends. i just stopped using a month ago and I do feel much better. I realized I had a problem and Is now getting the help I need. It doesn’t matter what drug, if you are addicted its up to you to realize it get help!!

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    Kyle day

    January 10, 2013 at 8:53 PM

    I hope if not everyone, most people realize and get the help they need and (or) want

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    January 8, 2013 at 10:04 PM

    fix yourself frist than come back for him your no good if your still mess up lead by example..

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    ken blackburn jr

    January 8, 2013 at 1:11 AM

    I was a CRACK HEAD on and off for close to 22 yrs.

    Sure, it started off quite innocently enough not too too much in the beginning… then more and more…. more was never enough!

    There was never enough party for me… whether it was cocaine or alcohol… hashish…pot….crystal meth crack…there was never enough.

    Drugs took me places I never thought I would go… and do things I never thought I would do…

    For many years night after night… week after week… I would wander the streets looking for ways to make money…

    Stealing… prostitution… drug sales… anything to get the next fix… the next high… the next ‘let-down solution…’

    Nothing ever worked…

    over 68 arrests and convictions countless birthdays and Christmas’s in jail…away from loved ones…children….family….

    Inside I was screaming….HELP ME!!!

    Blamming everyone else for my mistakes and never accepting responsibility for & my own actions…. I kept believing the lies in my head…that I was no good…that I didn’t deserve to be happy… that I would be better off dead… suicide / psych. wards seemed to be the next best thing…

    Drugs took me to other cities and provinces…states and countries even continents…. all with the same end result…

    loneliness…brokenness and regret…shame and guilt…

    there is a way out…

    I am living proof….

    I now study at McMaster University in Canada in the best Addictions program in the country.
    I am married and have 3 step children and 2 children of my own.
    Run a business and continue to seek ways in which to grow and pass on what has helped me to others.

    Please I invite you to check-out my web-site and Twitter and contact me with any questions you may have?


    ken blackburn jr.

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