Fun Without Alcohol: Investors Flock to “Sober Curious” Ventures

As more people want to have fun without alcohol, investors are increasingly investing in “sober curious” ventures, CNN reports.

Fewer Americans are drinking beer, and millennials are drinking less overall, the article notes. Beer companies are investing in non-alcoholic or low-alcoholic drinks, while startup investors and entrepreneurs are putting money into businesses such as sober bars.

Investor Anu Duggal, owner of the Female Founders Fund, recently invested in King Euphorics, which makes a non-alcoholic beverage called “High Rhode.” Kin CEO Jen Batchelor says the company wants to create options for people who feel their current choices are to either go out and drink alcohol, or stay home alone. “If those are the two choices, then something is broken,” she said. “You can do the ‘feel good’ thing and still be out at a bar, still take a client out.”

Staying on the Road to Recovery Following Treatment

The end of substance use treatment is just the beginning of the road to recovery. Your child will need your help and support to get there.

My son is taking suboxone for an opioid addiction. Is he in recovery?

Leave a Comment

Please leave a comment below to contribute to the discussion. If you have a specific question, please contact a Parent Specialist, who will provide you with one-on-one help.

Your email address will not be published. Required fields are marked *