The Partnership’s Annual Report & Financials

For families who are concerned about a loved one’s substance use, it is about connection, community and support. The Partnership is the only nonprofit organization whose mission is focused on helping the families who are in the middle of it, day after day. We understand that when you train and support parents and caregivers, outcomes are better for the whole family.

Over the last year, we have worked diligently to develop and enhance our broad range of science-based resources and digital tools to engage more families. We have remained hyper-focused on building a sustainable, one-on-one support infrastructure to serve more families, while growing our network of parent coaches and volunteers to hold the hands of families on their journey.

One of our most exciting new initiatives has been the development of our digital intervention and communications platform. Family members can now connect to our Parent Helpline via their preferred mode of communication (e.g. phone, email, text message, Facebook Messenger) to receive a combination of customized messages. They can also connect to trained Master’s-level specialists and parent coaches to create an action plan that best suits the needs of their family. Our digital resources allow us to build personalized interventions, whether it is helping a parent that just discovered their child is vaping or a grandparent who needs to navigate the treatment system for a loved one struggling with opioid addiction.

Our innovative services for families do not end with the Partnership. The only way we can truly overcome addiction is through a network of partners that expands beyond our walls, working to address the problem from multiple perspectives. Policy, advocacy, research, direct services and comprehensive communications all need to work together, to ensure better outcomes for families.

We are on a path to sustainability, and we have made much progress, but so much more needs to be done. We cannot do this without you. Your generosity allows us to achieve our larger mission. It makes it possible to offer a wide array of resources and services to families who have limited means, at no cost to them. It allows us to expand the infrastructure needed to scale personalized support to every family member looking for guidance to help a loved one live free from addiction. It allows us to grow our national Parent Coaching Program so those struggling can connect with parents with lived experience. It allows us to combine all these to focus on our mission of helping families above all else.

Our 2017 Highlights

Making It Easier than Ever to Get Help

Since we first launched our Parent Helpline in 2011, it’s been a lifeline for families. Staffed by trained and caring Master’s-level specialists, our Helpline connected with more than 4 million parents and caregivers in 2017.

We listen, help families find answers and make an action plan for their child. And we’re now making it easier than ever. On our website, by phone at 1-855-DRUGFREE, through text messaging and Facebook Messenger – the Partnership’s Parent Helpline provides families with support and guidance to help them address a child’s substance use.

Expanding the Reach of Our Peer-to-Peer Support

Our parent coaches are volunteers who have lived experience with a loved one’s substance use. Some have lost children, some have children in recovery and some have children who continue to struggle. All seek the opportunity to help other parents who are now in the same situation they were once in.

The Parent Coach program has grown to more than 200 volunteers nationwide. Parents are trained in a weekend-long intensive program, receiving CMC: Foundation for Change (CMC:FFC)’s Invitation to Change approach, a unique mix of Community Reinforcement and Family Training (CRAFT), Motivational Interviewing and Acceptance and Commitment Therapy.

In 2017, we teamed up with Makin’ It Happen in Manchester, NH; Serenity Mesa in Albuquerque, NM; Families of Addicts (FOA) in Dayton, OH; the Church Health Group in Memphis, TN; Cornerstone Recovery in Knoxville, TN; the Tennessee Association of Alcohol, Drug, and Other Addiction Services (TAADAS) in Nashville, TN; and Kanawha Communities That Care in Charleston, WV to train 67 new coaches.

Advocating for Solutions

We outlined a four-step plan for how we can all help end the opioid epidemic and empower families to take action in their community:

  1. END STIGMA. Addiction is a chronic disease. Let’s treat it that way. The sense of isolation that families feel when struggling with addiction is unconscionable and we must end the stigma of addiction.
  2. ADVOCATE. Whether signing a petition or writing to Congress, let us make our voices heard to ensure this issue remains a priority and that there is the political will to dedicate the necessary resources for families to end this epidemic.
  3. TAKE ACTION AT HOME. Safely secure and dispose of your medications or find support for your loved one to get on the path to recovery.
  4. HELP SAVE LIVES. Provide hope and help to others by being prepared to reverse an opioid overdose using naloxone or educate others on the risks of misuse and abuse.

In response to the country’s opioid epidemic, we’ve also joined other leading nonprofits in the addiction field — Center on Addiction, Legal Action Center, Public Health Management Corporation (PHMC), Kennedy Forum and Partnership for Drug-Free Kids — to work together on a campaign to enforce the Mental Health Parity and Addiction Equity Act (Parity Act).

The Parity Act requires health plans to guarantee the same equal coverage for mental health and substance use disorders that they provide for medical and surgical benefits. Yet, nearly a decade after the Parity Act was implemented, families continue to be denied coverage, denied medication for treatment and denied continual, individualized care.

Inspiring Hope and Healing

Parent Coaches Susan Knade and Paul Kusiak appear in the Families Can Heal PSA campaign, sharing their experiences to help other families know that there is hope and healing in recovery.

We are grateful to Susan and Paul and their families for their bravery, their willingness to share their stories and their tireless dedication to helping others find hope and healing.

View our full 2017 Annual Report (PDF)

Reporting & Oversight

We value the support and generosity of our funders and spend dollars prudently, with 99 percent of our spending going directly to programs. We leverage an $6.8mm operating budget into $100.8mm of contributed services, media time and space that allow us to reach millions of families.

Measuring Effectiveness

Each year, our Board of Directors reviews program metrics and assesses our effectiveness in achieving our mission. In 2016, more than 5 million families and individuals found the answers they needed to address teen substance use, and our bilingual master’s level counselors answered close to 3,600 calls to our Parent Helpline (1-855-DRUGFREE), offering support and counsel to families.

Governance and Oversight

The Partnership for Drug-Free Kids adheres to best practices of charity management and fundraising standards and consistently receives high marks from charity-monitoring and watchdog agencies, such as the Better Business Bureau’s (BBB) Wise Giving Alliance and Charity Navigator. Our volunteer board of directors is engaged and independent, providing leadership and oversight over operations and staff.

Independent Auditing

The independent accounting firm KPMG LLP conducts an annual review of our financial statements in accordance with auditing standards generally accepted in the United States of America. A copy of audited statements and annual 990 tax returns, prepared by Grant Thornton LLP, can be accessed in the links below.


Financial Statements

2018: Audited Financial Statements
2017: Annual Report | Audited Financial Statements | Form 990 | Donors & Funders
2016: Annual Report | Audited Financial Statements | Form 990 | Donors & Funders
2015: Annual Report | Audited Financial Statements | Form 990 | Donors & Funders

In 2019, we merged with Center on Addiction. To view their financials, visit