Annual Report & Financials

For 30 years, the Partnership has been the forerunner in providing comprehensive resources to parents, reaching 5 million families a year with the latest scientific information on substance use. We distill this into actionable tips and tools to help parents find solutions for their child.

Our Parent Helpline has connected more than 10,000 families to master’s level counselors who’ve helped them develop a plan to address their child’s substance use. Unlike traditional helplines which are typically crisis based, once parents speak with a clinician, they may go on to work with a trained parent coach — one of 200 volunteers who have “been there” and can help others learn how to love their child through this health crisis. Our parent coaches makes up one of the most unique, compassionate programs available to families — all free of charge — thanks to the generous support of donors.

We have accomplished a great deal, but there is much more to be done. With 144 people now dying every single day in drug overdose-related deaths, urgency around today’s opioid crisis is more concerning than ever before. We need individuals and corporate citizens to help us meet the needs of families and to help us change the lives of a new generation, delivering resources in a way that no other organization can.

Our 2016 Highlights

Reimagining an Iconic PSA to Honor our 30th Anniversary

The “Fried Egg 2016” campaign is a familiar nod to the Partnership’s iconic “Fried Egg” TV public service announcement (PSA) from the 1980s, but re-envisioned to reflect real obstacles facing parents today. We remain focused on driving awareness through our PSAs, but we recognize that families also need direct service. This is why we offer comprehensive online resources, and since 2010, a Parent Helpline to call for support and guidance. We aren’t just raising the difficult questions, we are helping parents and families find answers.

Tools and Resources to Reverse the Epidemic

With funding and support from the High Intensity Drug Trafficking Areas (HIDTAs) in the eastern United States, we launched Heroin and Other Opioids: From Understanding to Action, providing parents with information, support for their family and treatment resources for their loved one.

Medication-Assisted Treatment Can Save Lives

Parents need to know that medication-assisted treatment, in combination with therapy and other support, can help treat a loved one’s opioid addiction. That is why it was important for us to incorporate the medication Naltrexone/Vivitrol into our eBook and produce new videos with experts such as Adam Bisaga, MD and Alicia Murray, DO to help educate parents.

Healthcare Providers Critical to Turning the Tide

2016 marked the launch of “Search and Rescue,” our prescriber-education campaign developed in partnership with the Food and Drug Administration. Its goal is to equip prescribers to be proactive in identifying patients at risk for prescription drug misuse and abuse. At prescribers can connect with a range of vital resources, including relevant Continuing Medical Education courses, the Centers for Disease Control and Prevention guidelines on prescribing opioid medication for chronic pain and their state’s Prescription Drug Monitoring Program.


Exploring behavior that is becoming normalized among students — abusing prescription medicines not prescribed to them, including stimulants for Attention Deficit Hyperactivity Disorder (ADHD) – our documentary BREAKING POINTS includes candid perscpectives from students, along with nationally recognized experts, challenging the misperceived “safety” and effectiveness of abusing such medications. Discussion guides and action sheets are available to help facilitate local screenings.

Spotlight on HEARST Television

The National Association of Broadcasters and the Partnership for Drug-Free Kids held a press conference in September to announce a nationwide campaign to address the country’s opioid epidemic. Hearst Television decided to take this one step further by not only running our PSAs, but also collaborating on a year-long multi-platform news and investigative series, “State of Addiction,” examining the opioid issue. The series provides reports and analysis on many facets of the nation’s opioid problem, including how it began, government action, treatment and how it has impacted families across the U.S. Through our local state alliances, we continue to assist Hearst stations in developing relevant monthly stories and connect audiences to our critical tools and resources for families. We’re grateful that Hearst has committed to help shed light on this epidemic and save lives.


Representing Families in Washington, D.C.

We are inspired by our parent volunteers and families, many of whom have lost children to addiction, or have sons or daughters in recovery, as they make their voices heard in the nation’s capital. The Partnership joined these parents and families throughout the year on Capitol Hill, working diligently to advocate for addiction reform, including speedy passage of the Comprehensive Addiction and Recovery Act (CARA) and the necessary funding for prevention, treatment and recovery services. Because of our combined efforts, CARA passed both the Senate and the House of Representatives and President Obama signed the Act into law in July 2016.

Partnership Founder Tom Hedrick Named Champion of Change

The White House recognized Tom Hedrick, one of the founding members of the Partnership for Drug-Free Kids, in April 2016. Tom received the “Champions of Change for Advancing Prevention, Treatment and Recovery” honor for his leadership and tireless work on behalf of families.

Surpassing Goals of White House Plan

One of the key elements of former President Obama’s White House plan to address prescription drug abuse and heroin use was harnessing the broad-based support from media to bring awareness to this epidemic. Many of our media partners committed more than $20 million in time and space to this national effort, including ABC-owned TV stations, CBS Television Network, Cafe-Mom, Google, Meredith, The New York Times and Turner Broadcasting.

View our full 2016 Annual Report (PDF)

Reporting & Oversight

We value the support and generosity of our funders and spend dollars prudently, with 99 percent of our spending going directly to programs. We leverage an $6.8mm operating budget into $100.8mm of contributed services, media time and space that allow us to reach millions of families.

Measuring Effectiveness

Each year, our Board of Directors reviews program metrics and assesses our effectiveness in achieving our mission. In 2016, more than 5 million families and individuals found the answers they needed to address teen substance use, and our bilingual master’s level counselors answered close to 3,600 calls to our Parent Helpline (1-855-DRUGFREE), offering support and counsel to families.

Governance and Oversight

The Partnership for Drug-Free Kids adheres to best practices of charity management and fundraising standards and consistently receives high marks from charity-monitoring and watchdog agencies, such as the Better Business Bureau’s (BBB) Wise Giving Alliance and Charity Navigator. Our volunteer board of directors is engaged and independent, providing leadership and oversight over operations and staff.

Independent Auditing

The independent accounting firm KPMG LLP conducts an annual review of our financial statements in accordance with auditing standards generally accepted in the United States of America. A copy of audited statements and annual 990 tax returns, prepared by Grant Thornton LLP, can be accessed in the links below.


Financial Statements

2017: Audited Financial Statements | Form 990
2016: Annual Report | Audited Financial Statements | Form 990 | Donors & Funders
2015: Annual Report | Audited Financial Statements | Form 990 | Donors & Funders