Now heading into its 10th year in operation, our Helpline is staffed by trained and caring specialists who are ready to help parents and caregivers find answers and make an action plan for their child. Thanks to the generous support of Google and other funders, we extended Helpline hours to meet the increasing needs for support and family services. Helpline specialists are available Monday through Friday from 9:00am to midnight and weekends from noon to 5:00pm (all times ET).
The 2018 release of the Monitoring the Future Study indicated that, among 12th graders, nearly 1 in 3 reported using a vaping device in the past year, taking many families, schools and healthcare providers by surprise. The Partnership responded by creating a Vaping Guide that helps parents get caught up with new vaping trends and provides a framework to help address and prevent vaping in their own families.
The Partnership has a long, rich history in public service advertising (PSAs). Some of the country’s most renowned creative advertising agencies have donated their time and talent, creating inspiring and memorable campaigns.
In 2018, two new television PSAs encourage parents and caregivers to take action and not hesitate to reach out for help for their child struggling with substance use. Both spots featured real parents whose children faced an addiction to prescription opioids.
Upon discovering his son was misusing prescription pills, David stated, “I felt like a failure, as many parents do, but the problem was bigger than him. He needed help so I confronted it.” His son is now in recovery.
Justina ultimately lost her son Ronnie when he was just 19 years old. In her PSA, she tearfully advises other parents, “Try not to be too proud to reach out for help. Don’t be worried about what your neighbor or family will think, just get the child the help they need.”
These ads aired in conjunction with a larger parent testimonial campaign supported by pro-bono media totaling over $65 million.
We value the support and generosity of our funders and spend dollars prudently, with 77 percent of our operating expenses going directly to programs. In 2018, we leveraged a $8.1 million operating budget into $83.8 million of contributed services, media time and space that help up reach millions of families.
We provide a formal report to our Board of Directors each year, where we assess our effectiveness in achieving our mission. In 2018, more than 4 million parents and caregivers found the answers they needed at drugfree.org. Our Helpline Specialists connected with thousands by phone, email, text and Facebook Messenger, offering information and support to families who are concerned about their child’s substance use.
Partnership for Drug-Free Kids adheres to best practices of charity management and fundraising standards and consistently receives high marks from charity-monitoring and watchdog agencies, such as the Better Business Bureau’s (BBB) Wise Giving Alliance and Charity Navigator. Our volunteer board of directors is engaged and independent, providing leadership and oversight over operations and staff.
The independent accounting firm KPMG LLP conducts an annual review of our financial statements in accordance with auditing standards generally accepted in the United States of America. A copy of audited statements and annual 990 tax returns, prepared by Grant Thornton LLP, can be accessed in the links below.
2018: Annual Report | Audited Financial Statements | From 990 | Donors & Funders
2017: Annual Report | Audited Financial Statements | Form 990 | Donors & Funders
2016: Annual Report | Audited Financial Statements | Form 990 | Donors & Funders
2015: Annual Report | Audited Financial Statements | Form 990 | Donors & Funders
In 2019, we merged with Center on Addiction. To view their financials, visit centeronaddiction.org/about/financials.