New National Study: Parents Miss Key Opportunities to Protect Kids from Risks of Substance Use as Teens Grow Older
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The Partnership’s memorable #WeGotYou campaign has been recognized with two Clio Health Awards. The campaign was awarded Gold in the 2016 Clio Health Awards in the Integrated Campaign category and also received a Bronze in the Digital/Mobile category. The campaign was created pro-bono for the Partnership by Boston-based advertising agency, Hill Holliday.
#WeGotYou is our multimedia campaign using emojis to communicate the challenges of negative influences in the lives of teens. The initiative consists of an integrated campaign written in emojis and anchored in a mobile experience. Teens are driven to a mobile website through digital out-of-home, cinema, mobile, social, pre-roll and print advertising. Individual emoji sentences in each of the ads act as hidden messages, encouraging teens to “crack the code” via the URL featured at the end of each ad.
“It was a true privilege to work with Hill Holliday on this effort, said Kristi Rowe, Chief Marketing Officer for the Partnership. “They blew us away with their creativity, powerful insights into teens and unique approach to this campaign – using emojis to speak to teens in ‘their language.’ They put some of their youngest, brightest minds on this project and the result was a one-a-kind-campaign that we are beyond excited about.”
Clio Health has been the benchmark for excellence in this highly specialized field, recognizing creativity that not only meets the advanced needs of consumers but addresses the sophisticated challenges, demands and opportunities of a fast-evolving, rapidly expanding marketplace and industry.
To learn more: https://clios.com/health.