We are proud to announce that our valued partner, IGA USA, is continuing its collaboration with us through their IGA Cares initiative. Through in-store awareness of our free resources, like our Parent Helpline, and fundraising through the sale of specially marked IGA Exclusive Brand products, the IGA Cares initiative will continue to support our work on behalf of parents and families. IGA has raised both critical funds and awareness to help parents and families address the nation’s opioid epidemic through the national campaign, which began running in participating IGA stores last summer.
IGA will carry on with a number of in-store fundraising activities, including donating a portion of the sale of specially marked IGA Exclusive Brand products and in-store donations made at registers through participating stores’ pin-up promotions. These programs helped raise approximately $120,000 to date and will run again this year from Memorial Day to the end of September. In addition to fundraising, IGA will continue to help raise awareness about the nation’s opioid epidemic and spread the word about how families can get help through the Partnership’s resources on the informational web page at igabetterchoices.com in the communities they serve.
The Partnership offered their resources to IGA consumers through its website at drugfree.org and Parent Helpline (855-DRUGFREE), which will continue to be displayed throughout IGA stores, in the form of take-away post cards, bag stuffers and other printed materials.