Australia Hopes to Become First Country to Require Plain Packaging for Cigarettes

Legislation proposed by the Australian government would make it the first country to require plain packaging for cigarettes, outlawing all colors, logos and promotional text. The packs would be drab olive green and covered with health warnings.

The Christian Science Monitor (the Monitor) reports that Canada, New Zealand and Britain are likely to follow Australia’s lead. The paper notes that Australia was one of the first countries to ban tobacco advertising more than 20 years ago. Some of the country’s states have banned smoking in indoor public places since 1999. Cigarettes have been outlawed on some beaches for the past seven years.

The World Health Organization recommends plain cigarette packaging. According to the Monitor, studies suggest colorful packing and logos make cigarettes more attractive, especially to young people.

The tobacco industry says it will mount a legal challenge, maintaining the law will infringe international trademark laws, according to the article. The industry also asserts the law will not reduce smoking rates, and is looking to smokers and retailers for support in its fight against the legislation.

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    September 17, 2011 at 2:56 AM

    This shallnot work , nicotine is addictive as is alchohol , if you do this it shall still leave the ALCHOHOL looking `pretty so to speak` thus Binge drinking in the young!! common sense says Illegalise* both do not be Contradictory or seen as Hypocritical Both are addictive both cause harm why is *alchohol also not plain packaged, they shall ask .. while binge drinking continues and yet causes Mental fragility and damage correct?If you wish the young especially to abstain, one has to set an example, a `consistent` example, no more confusion… or sugar coating. This generation now looks broadly at these issues. Theres more information than ever available, True? Hopefully common sense shall prevail , Desensitisation is already Rife amongst them (this new generation) so lets bring back CARE in the true sense of the word!Truth Integrity Law Reforms will Hopefully eventuate in a Positive Manner.If we care for our future Generations show them this !Boldly, show you care before its too late. Ban Both, be Brave, do not hide the TRUTH from them. Hiding the Truth shall not discourage addiction . Unfortunately they are already rather desensitised .So lets show them WE CARE BLATANTLY .Illegalise Both As soon as possible.Otherwise it is a wasteful exercise as Hypocrisy shall become evident and resent sets in .

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    April 22, 2011 at 5:06 PM

    The tobacco companies have fought nothing, EVER, because they were taken over by the wealthy health fascists who want to shove their Puritan religion down everyone’s throats. The proof is that they let the anti-smokers get away with flagrant scientific fraud, falsely blaming smoking for diseases caused by infection. This is just another way for the privileged persecutors to wage their war of cultural genocide against us.

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    Brinna Nanda

    April 20, 2011 at 12:23 PM

    Tobacco companies will fight this tooth and nail because they know it is an effective strategy. If the United States government actually gave a fig about the health of their population, we would also adopt a no advertising policy, which would include restrictions on the enticement of branding. Unfortunately, profit and business interests have long trumped true social progress. Never-the-less, I believe we are witnessing the death rattle of the tobacco industry. It will just take time.

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