Helpline
Call 1.855.378.4373 to schedule a call time with a specialist or visit scheduler.drugfree.org
Helpline
Recursos en Español icon Get Support
Helpline
Call 1.855.378.4373 to schedule a call time with a specialist
Recursos en Español
bar bar bar

    Participate in the Super Bowl Survey 2010

    By Mithra Salmassi
    January 2010

    The Super Bowl is known for its commercials almost as much as it is for the game itself. Yet the type of products being advertised and the audience viewing those advertisements are of great concern. Results from the Drug-Free Action Alliance Super Bowl Survey 2009 revealed that two of the top three “most memorable” commercials, according to middle and high school students, were beer commercials. This falls in line with the studies that suggest alcohol companies are targeting youth in their advertising. Through research, we know that the more youth are exposed to alcohol in advertising, the more likely they are to consume alcohol underage. 

    In our quest to further research the impact of advertising on our youth, we invite you to participate in the Drug-Free Action Alliance Super Bowl Survey 2010.  

    Through a simple, three-question, student survey given Monday morning following the Super Bowl, middle and high school students share their thoughts on what advertisements they remember seeing and which commercial takes their top vote. This information is then collected, summarized and shared. You’ll see the results within several days post Super Bowl Sunday. This valuable, fresh and local information can then be used to educate parents, students, lawmakers and the media about the effects of alcohol advertising on youth.

    In the Super Bowl Survey Kit (PDF) Drug-Free Action Alliance includes everything you’ll need to quickly and easily implement your local student survey, with additional ideas on student engagement and follow-up activities. 

    The National Football League’s Super Bowl XLIV is scheduled for February 7, 2010, with television coverage on CBS. Make the winning pass by taking advantage of this opportunity to get in the game!

    Download the Super Bowl Survey Kit:
     Word document, 268 KB or  PDF, 378 KB

    If you have any Super Bowl Survey questions, please contact: Drug-Free Action Alliance Communications Director Michelle Morse at mmorse@DrugFreeActionAlliance.org or (614) 540-9985.