MADD to Sell Line of Branded Nonalcohol Drinks

Mothers Against Drunk Driving (MADD) is getting into the beverage business, inking a deal to sell a new line of nonalcoholic MADD Virgin Drinks.

The Associated Press reported Sept. 19 that the licensing deal puts the MADD name on a line of nonalcoholic beers and wines as well as virgin mojitos, margaritas, and pina coladas.

A portion of the profits will benefit MADD’s work to prevent drunk driving. MADD president Laura Dean-Mooney said the products also support the group’s mission by providing “the great taste needed to make guests feel like they are part of the party — but without the alcohol.”

MADD Canada has a similar deal already in place. “What’s important to us is that a designated driver should be sober — not just the least drunk,” said MADD CEO Chuck Hurley. “So a virgin cocktail perhaps would be a little more festive than just a club soda and lime and allow the person to participate in the festivities but be the sober driver to get people home.”