Helshi Lockwood is a pioneer among women selling magazine advertising space. She began her sales career with Vogue and Brides in London. She returned to the United States in 1965 and worked for Igor Cassini at Status magazine, first in New York and then in Los Angeles. She was the only woman sales person on Eye magazine, a publication of Hearst magazines. She was written up by The New York Times in 1972 as one the first women salespersons in publishing.
She joined Philadelphia magazine in 1969. After just nine months she was promoted to New York manager of advertising sales for Philadelphia and Boston magazine when it was acquired. Subsequently, she was a co-founder of Metro Magazines which grew from four magazines to 18. After nine years, she joined Dun’s Business Month (formerly Dun’s Review), where she spent six years, first as Eastern Advertising Director then as Advertising Director. Helshi then joined Mediatex National Sales, which later became Emmis Publishing National Sales (EPNS). Helshi spent 16 years with EPNS as Managing Director and then President. She managed all of the sales offices around the country.
She retired in 2006 and then joined Partnership to End Addiction. Her responsibilities include getting pro-bono space for the Partnership in magazines and newspapers. Since 2020 she has been Director, Print Media.
She was honored by Advertising Women of NY and Working Mother magazine at a luncheon on January 25, 2006, as a Working Mother Trailblazer of the year. In 2014, she was the first recipient of the James E. Burke award presented to her at the organization’s annual gala.
A graduate of Pennsylvania State University, Helshi also attended Aix-Marseille University in France in her junior year of college. She is a member of Advertising Women of New York. She is the mother of 12 children (9 step-children).