Facebook is collaborating with Partnership for Drug-Free Kids + Center on Addiction to launch an initiative to encourage people to discuss their experiences with opioid dependency.

The “Stop Opioid Silence” (SOS) campaign is designed to reduce stigmas surrounding opioid addiction. The campaign highlights the stories of 12 people’s journey with opioid addiction, either through their own experiences or those of a loved one. They discuss what led them to addiction and how they recovered.

Elements of the campaign, which is slated to run for two months, will be shared on Facebook and Instagram. It will also be shared through ads on Facebook, Instagram and Messenger from Partnership for Drug-Free Kids + Center on Addiction.

Facebook and Partnership for Drug-Free Kids + Center on Addiction worked with 17 U.S. Senators from some states hardest hit by the opioid crisis to support the campaign. They will be featured in ads that will run in their home states.