President Trump this week announced new plans to fight the opioid crisis, including a proposal to seek the death penalty for drug dealers, NBC News reports.

The plans also include launching a nationwide campaign to raise public awareness about the dangers of prescription and illicit opioid use, as well as other drug use, according to a White House fact sheet. Trump called for increased border security to combat the flow of drugs into the United States.

The opioid initiative will “support research and development efforts for innovative technologies and additional therapies designed to prevent addiction and decrease the use of opioids in pain management,” according to the statement.