Purdue Pharma, the maker of OxyContin, said it will no longer market the drug to doctors. The announcement comes in response to lawsuits that blame the company for helping to trigger the opioid crisis, CBS News reports.
The company said it has eliminated more than half its sales staff, and will no longer send sales representatives to doctors’ offices to talk about opioid medications.
OxyContin is the world’s top-selling opioid painkiller. Purdue, along with pharmaceutical distributors and other companies that make opioids, are defending themselves against hundreds of state and local lawsuits that aim to hold the drug industry accountable for the opioid epidemic, the article notes. The lawsuits are seeking money and changes to how the industry operates.