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IT’SUGAR, the national retail candy store popular with teens, is currently selling products that make light of prescription drug abuse – a dangerous behavior that is responsible for more deaths in the United States each year than heroin and cocaine combined. As a business that attracts young, impressionable consumers, IT’SUGAR could play a key role in helping to reduce this risky behavior, rather than winking and nodding at it.
Medicine abuse has increased 33 percent over the past five years with one in four teens having misused or abused a prescription drug in their lifetime. One in five kids has already abused medicine before the age of 14. Combined with alcohol, the abuse of prescription medications can be especially dangerous, making the IT’SUGAR drinkware line even more disturbing. The fact that these products are in the company of toys, candy and other products that appeal to kids and teens is extremely alarming.
Teens and parents alike do not fully understand the risks associated with abusing prescription drugs. In fact, more than a quarter of teens mistakenly believe that misusing and abusing prescription drugs is safer than using street drugs.
Therefore, tongue-in-cheek products that normalize and promote prescription drug abuse only serve to reinforce the misperception about the dangers associated with abusing medicine. It puts more teens at risk.
Ask IT’SUGAR to remove these products from their stores and website immediately.
Feel free to use the information above to help stressyour concern.
Sign The Partnership for Drug-Free Kids Facebook Causes petition:
When you take action, please let us know by commenting below – and please forward this message to a family member, friend or colleague.
Write a letter to IT’SUGAR:
Founder and CEO
3155 S.W. 10th Street
Deerfield Beach, Florida 33442
Please join us and make your voice heard!