Featured News: Need for Multiple Naloxone Doses on the Rise
The percentage of people treated for a drug overdose who need more than one dose of the opioid overdose antidote naloxone is on the rise, a new study suggests.
The company, whose Smirnoff Ice is the centerpiece of the game, said it had taken “measures” against promotion of the game, which centers on consumption of warm bottles of Smirnoff Ice.
The move appears aimed at putting to rest speculation that Smirnoff started or supported the fad as a marketing stunt. “'Icing' does not comply with our marketing code, and was not created or promoted by Diageo, Smirnoff Ice, or anyone associated with Diageo,” the company said in a statement.
BrosIcingBros.com, which hosted pictures of “bros” “icing” each other (forcing one another to drink Smirnoff Ice by surprising them with one of the beverages), had deleted its content, leaving the message, “We had a good run Bros.”