Regulators Tell E-Liquid Companies to Make Packaging Less Appealing to Kids

e-liquids, e-cigarettes, vaping

The Food and Drug Administration and the Federal Trade Commission has warned companies that make and sell e-cigarette liquids to make their packaging less appealing to children, USA Today reports.

E-cigarette liquids are dangerous for children, and can cause them severe harms such as death, seizures and coma, the government regulators told 13 e-cigarette liquid makers and sellers. Some companies misleadingly label or advertise nicotine-containing e-liquids as juice boxes, candies and cookies, the article notes.

There were more than 8,200 e-cigarette and liquid nicotine exposures among children younger than 6 from January 2012 to April 2017, according to the National Poison Data System.

Examples of products mentioned in the warning letters include “One Mad Hit Juice Box,” which resembles children’s apple juice boxes, such as Tree Top-brand juice boxes; “Vape Heads Sour Smurf Sauce,” which resembles War Heads candy; and “V’Nilla Cookies & Milk,” which resembles Nilla Wafer and Golden Oreo cookies.

    User Picture

    Fr. Jack Kearney, M.Div., CATC IV, CATE

    May 3, 2018 at 3:49 PM

    Yes, out of thousands of e-liquid manufacturers there are a few bad apples. I am proud to say that the vaping community has complained loud and hard, and many have already changed their labels. For the ones that remain, I support the actions of the FDA.

    This should not, however, be used to ban flavors, as some extremist groups advocate. Vaping is a relatively safe, evidence-based tool for smoking cessation for adults, and the overwhelming number of adults who vape use flavors other than the artificial tobacco flavor found in some e-liquids. As a smoking cessation counselor I urge my clients to use flavors and learn to hate the taste of tobacco so as to help prevent relapse to smoking.

Leave a Comment

Please leave a comment below to contribute to the discussion. If you have a specific question, please contact a Parent Specialist, who will provide you with one-on-one help.

Your email address will not be published. Required fields are marked *