Marijuana Legalization Advocacy Group Leading in Contest for Super Bowl Ad

A marijuana legalization advocacy group currently has the highest number of votes in a contest in which the winner will have their ad produced and submitted for broadcast during the Super Bowl.

The National Organization for the Reform of Marijuana Laws (NORML) is leading in the online contest sponsored by Intuit, according to the Daily News. According to NORML, the group has advanced to Round 2 of the contest. Entries deemed finalists from this round will be informed on October 29th.

“Intuit leadership is surely wringing their collective hands over the matter,” brand analyst Peter Madden told CNBC. “Though marijuana isn’t as taboo a subject since its legal approval in varying states, it is the equivalent to a scarlet letter — albeit one tainted green — that their brand is now forced to wear. Such is the danger to brands who go the contest route.”

The decision about whether the ad would air would be made by FOX, the network that will broadcast the Super Bowl.

Earlier this month, the Marijuana Policy Project posted a billboard ad across from Denver’s football stadium. The ad urged the National Football League to “Stop Driving Players to Drink.” Referring to Colorado’s new marijuana legalization law, the ad notes, “A safer choice is now legal (here).”

This summer, the same group briefly ran a video ad promoting the legalization of marijuana, on a screen outside a NASCAR event at the Indiana Motor Speedway. It was pulled several hours after it began running.

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    September 28, 2013 at 3:05 AM

    If we really want to keep it out of kid’s hands, lets make marijuana illegal. Oh wait, we’ve been doing that for 80 years and its easier for teens to get than tobacco. Maybe its time to try and, I don’t know, regulate it? More minors drank alcohol during Prohibition than either before or after based on medical reports during that era. Insanity can be defined as trying the same thing over and over and expecting different results. More prohibition policies aren’t going to change a thing. If you want to protect minors, then government needs to be in control, not the cartels.

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    Sue Bee

    September 27, 2013 at 3:44 PM

    I truly pray that the commercial isn’t aired. Teens see this and just like alcohol, think its ok to do and no one seems to care that is really messes with a teen brains. Marijuana (THC) is stored in fat cells and teens that use it get the worst deal since their brains are still developing. Doesn’t anyone care about what is going to happen to the younger generation any more???? They are the ones who should be ready to care for all those pot heads who don’t think that a weed is bad but look heroin started as a plant, so does cocaine and they aren’t harmless!
    If you want weed then go eat with animals.

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    Larry Sentelle

    September 26, 2013 at 7:41 PM

    This is ridiculous! The fact that I cannot ingest a plant legally is insane.

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    Sigismunt Kreusz

    September 26, 2013 at 7:19 PM

    I have no dog in this race but I can’t stand the fact that these legalization creeps have used ending the “war on drugs” as code for “making pot legal”. They have no interest in the war on drugs and all its damage and money it costs, as long as they get their smoke legal. As far as these pro cannibis people care, the cops can go on arresting 15 year olds for crack, send em away for life, or fill jails with kids using party drugs. They don’t care aboiut any other drug or problem. All they want is legal pot and then the whole country can burn in Springfield’s tire fire. They’ll die laughing as they watch and blow some more weed

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