Anti-Tobacco Group Calls Juul CEO Apology to Parents “Fake”

The Campaign for Tobacco-Free Kids this week criticized an apology to parents by the CEO of e-cigarette maker Juul, calling it “fake.”

In a documentary aired on CNBC this week, Juul CEO Kevin Burns was asked what he would say to a parent with a child addicted to Juul. “First of all, I’d tell them that I’m sorry that their child’s using the product,” Burns said. “It’s not intended for them. I hope there was nothing that we did that made it appealing to them. As a parent of a 16-year-old, I’m sorry for them, and I have empathy for them, in terms of what the challenges they’re going through.”

In a statement, Campaign for Tobacco-Free Kids President Matthew Myers said, “This is a deceptive, self-serving gesture by Juul given their complete refusal to take responsibility for creating the youth e-cigarette epidemic. It is a blatant attempt to deflect attention from the company’s wrongdoing while it opposes meaningful government regulation to prevent it from continuing to addict kids.”

How to Talk With Your Kids About Vaping [GUIDE]

What is vaping? What does research say about the risks and unknowns? This guide identifies what to do if your child is is vaping and how to talk about it.

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