Juul is proposing that employers and insurance companies use its e-cigarettes to help workers quit smoking, CNBC reports.
The company has hired a former executive of Cardinal Health to lead the new program. The executive, Douglas Roberts, told CNBC that Juul is planning to design a program to help smokers switch from regular cigarettes to e-cigarettes. He noted Juul’s device has not been evaluated as a smoking cessation tool, and cannot market itself as one.
In November, Juul announced it would stop selling most of its flavored e-cigarette pods in retail stores. The company said it would also shut down its social media accounts. The company made its announcement in the face of increasing government pressure and a public outcry over teenage vaping.
The Teen Vaping Trend – What Parents Need to Know
With the recent Monitoring the Future Study release indicating that nearly one in three 12th graders reported using a vaping device in the past year, it’s imperative that parents are informed of the potential dangers that can result from vaping.