The tobacco company Altria announced it is pulling its MarkTen and Green Smoke pod-style e-cigarette devices from the market, according to The Wall Street Journal. The company also will discontinue selling many e-cigarette flavors to combat underage use.
Altria’s e-cigarettes do not represent a large segment of the U.S. market, the article notes. Juul is the most popular brand of pod-style e-cigarettes.
The Food and Drug Administration (FDA) recently announced it is investigating whether e-cigarette companies are marketing their products illegally. The investigation is part of the FDA’s plan to address the epidemic of youth e-cigarette use.
The FDA “appreciates any voluntary steps companies can take to address the youth access and appeal of e-cigarettes,” a spokesman told the newspaper. “All policy options are on the table, including taking additional steps to address flavors that appeal to kids and combat illegal sales to minors.”
The Teen Vaping Trend – What Parents Need to Know
With the recent Monitoring the Future Study release indicating that nearly one in three 12th graders reported using a vaping device in the past year, it’s imperative that parents are informed of the potential dangers that can result from vaping.